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Client Spotlight: Ivory Wealth Management USA Outsourcing Market Research in Nigeria

In mid-2015, we were contacted by Ivory Wealth Management USA with an exciting research project proposal. They had heard about the Nigerian traditional rotating savings scheme called Ajo/Esusu/Adashe in Yoruba/Igbo/Hausa respectively and sought to automate it with a mobile app. Brief History The¬†Adashe/Ajo/Esusu or “contribution club” is a traditional rotating savings and credit association that […]